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India ad spend likely to grow 23.2% in 2021, says GroupM report

In 2019, the advertising market was Rs 82,905 crore in size, which shrunk to Rs 65,053 crore in 2020

Topics
Indian advertisements | Advertising industry

Viveat Susan Pinto 



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The share of digital in overall ad spends for 2021 stands at 35 per cent, while TV is 45 per cent and print is 16 per cent

After a sharp decline in 2020, the domestic advertising market is likely to rebound, reporting a growth of 23.2 per cent, media agency GroupM said on Tuesday.

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First Published: Tue, February 16 2021. 23:00 IST

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