 "retail")
On Wednesday, consumer durables firm Blue Star launched a range of air conditioners (ACs) in the mass-market segment, marking a strategic shift, as it aimed to ensure there was something for everybody.
“Durables such as ACs are getting dearer. We took a 5-8 per cent price hike in January. We are contemplating another three per cent price hike in April. We felt that instead of restricting ourselves to a smaller base of consumers, we should look at a broader segment. We are hedging our risks this way and ensuring that sales continue to tick throughout the summer,” said B Thiagarajan,
