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India's smartphone market set to cross Rs 2-trillion mark in 2021

Market size shrunk in 2020, but higher volumes and ASP expected to set new benchmarks

India’s smartphone market set to cross Rs 2-trillion mark in 2021

Total shipments recorded its first fall — declining 2 per cent to 150 million units, from 153 million in 2019

Arnab Dutta New Delhi
Buoyed by renewed surge in the demand for smartphones and rising device costs may push the local smartphone market beyond the record Rs 2-trillion mark in 2021. While disruptions from the Covid-19 pandemic led to the market size shrinking for the first time last year, in 2021, the market is expected to touch unprecedented levels — both in terms of volume and value.

In 2020, the local market recorded a fall in the number of units shipped, as shortage in supply of components and the lockdown brought the market to its knees during the first half of the year.

“Stay-at-home mandates, remote

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First Published: Feb 23 2021 | 11:38 PM IST

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