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PwC’s 2017 Global E&M Outlook projects the global entertainment and media industry will clock 4.2 per cent annual growth between 2016 and 2021 while the Indian industry is expected to grow at 10.6 per cent to exceed Rs 291,000 crore by 2021.
The key takeaways from the report are in line with major industry trends. TV advertising will continue to command a huge share of the advertising pie, though Internet advertising will emerge as the fastest growing advertising platform.
The report also predicts India will be among the largest and fastest growing newspaper markets in the country, owing
The key takeaways from the report are in line with major industry trends. TV advertising will continue to command a huge share of the advertising pie, though Internet advertising will emerge as the fastest growing advertising platform.
The report also predicts India will be among the largest and fastest growing newspaper markets in the country, owing
