Digital marketing strategising company Indus Net Technologies is eyeing 50% growth in revenue by the end of the current fiscal on the back of increased spending by companies and governments.
"Our present revenue is Rs 40 crore and we are pretty cash rich. We are aiming at a 50% growth in revenue", Indus Net CEO Abhishek Rungta said.
Global digital marketing spend is 24% of the total marketing spend while in India it is less than 10%.
"Gradually, Indian companies are moving towards digital marketing as it is very cost effective and has a wide reach because of the existence of popular social media sites like Facebook and Twitter", he told reporters here today.
Rungta, also an angel investor, said the company advises clients to find the right mix of media planning for optimal benefits.
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