Linc, one of the top three players in the organised writing instrument industry in India, has made its debut on the e-route. It has launched its retail sales through its portal which will enable consumers to directly buy pens & stationery from Linc’s website.
Earlier available through online platforms like William Pens, TSG Fashions, Flipkart, Snapdeal, Indiaplaza, etc., Linc has planned to start its distribution through the online channel in an aggressive way. Through this site, consumers (both B2B & B2C) can choose from a wide range of products right from the convenience of their home/ office.
Commenting on the online debuit, Rohit Deepak Jalan, business development executive, Linc Pen & Plastic. Ltd. said, “We realised that companies/consumers spend time online on researching for gift products and prefer dealing online. Linc provides this opportunity, through Office Linc, to shop for not only pens but also stationery through its online platform. The format will be like the Office Linc store, only that the model has been shifted to a digital platform. The payment can be done online and will also have the Cash on Delivery (COD) convenience.”
According to Jalan, consumer preference has changed and digital marketing is becoming an important tool. “Having an online sales platform was an important decision,” he added.
Currently the company’s products are available across more than 1,25,000 retail outlets throughout India covered through a network of over 2,200 redistribution stockists and 40 main stockists.
