Mercedes-Benz India announces price hike across models

Increase in price is in the range of 1-4% for locally produced models, upto 20% for select CBUs

Mercedes-Benz India today announced an increase in price of its entire range of models. The increase in price is in the range of 1 to 4% for locally produced

 

models and upto 20% for select CBUs (completely built units). The price hike will be effective from April 1, 2013.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said,

 

“There are several factors that have put significant pressure on our bottomlines. Rising input costs and volatile exchange rates have impacted us; while the recent changes in import duty structure and increase in relevant taxes have put significant stress on our business. We have absorbed a portion of the impacts but to retain business viability, we are forced to pass on a part of this burden to the consumers".

The company recently rolled out its campaign 'Merconomics', to ensure the most optimum cost of ownership in the luxury automotive domain. Kern elaborated, "We have analysed every aspect of vehicle ownership starting from finance-leasing-insurance to roadside assistance, cost of service and repairs, going all the way till the residual value offered by the car. Each of these aspects has been optimised under Merconomics with the net result that the customer today can enjoy a hassle free ownership with clear understanding that the cost of ownership over the lifecycle of their Mercedes-Benz is second to none in the comparative domain".