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Micromax ties up with Eros Now for digital content

Eros Now will leverage Micromax's presence of over 150,000 retail outlets to distribute its content

IANS  |  Mumbai 

Rahul Sharma, Co-founder, Micromax
Rahul Sharma, Co-founder, Micromax

In a bid to provide seamless to its users, domestic smartphone maker on Monday announced its partnership with Eros International's digital platform

"has been working towards building its services portfolio to offer convenience and exceptional digital experience to its consumers. With this partnership, the app will be pre-installed into Micromax's latest smartphones," the company said in a statement.

will leverage Micromax's presence of over 150,000 outlets to distribute its content.

"With this partnership, we will expand our ability to provide entertainment on-the-go, anywhere and anytime to Micromax's new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users," said Rishika Lulla Singh, CEO, Eros Digital, in a statement.

Users will have access to unique content on Eros Now with the subscriptions. lovers can also enjoy individual tracks and video playlists using the app.

"This promises to make the from cinema, movies and videos available to our urban and rural customers," added Vikas Jain, Co-founder, Informatics Limited.

First Published: Mon, June 27 2016. 15:02 IST