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Mondelez plans to enter 100,000 villages as rural India feasts on chocolate

Last year, chocolate sales in India jumped 15.4% after the government, keen to win re-election, overhauled its national sales tax for many items

chocolate farming
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Reuters Chicago | Harohalli
Two years ago, Satish P, a bakery owner in the small village of Harohalli near Bengaluru, had his doubts about stocking Mondelez's Cadbury Silk bars.

Priced between Rs 70 and Rs 170, they seemed out of reach for customers used to paying only Rs 5 for the tiny chocolates he has sold for years. But he took a chance and now rings up to Rs 3,500 ($50) in Silk bar sales a month.

"Villagers can afford premium chocolates now," he said.

As Satish and other Harohalli shopkeepers have found chocolate sales in India are taking off, helped by growth in disposable incomes that

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First Published: Jul 29 2019 | 10:01 AM IST

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