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New-age beauty brands shine bright amid Covid-19 pandemic gloom

Homegrown beauty and personal care brand St Botanica is two times bigger than what it was pre-Covid

Photo: iStock

Ayurvedic beauty solutions brand Vedix is bringing the amalgamation of technology and the tradition of ayurveda to design hyper customised hair and skincare regime.

Samreen Ahmad Bengaluru
Shraddha Joshi was an ardent user of luxury cosmetic brand MAC. A chance encounter with a friend and the new lipstick she saw her using made her aware of a brand called SUGAR. This was 2018; since then Joshi has become a follower of SUGAR Cosmetics.

With the Indian beauty market likely to cross the $20-billion mark by next year, homegrown beauty and personal care brands such as St Botanica, SUGAR Cosmetics, SkinKraft, Vedix and Juicy Chemistry are creating a niche in the market. They are offering a range of customised, natural and cruelty-free products, especially made for the Indian skin

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First Published: May 19 2021 | 6:10 AM IST

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