 "Infographic")
Even as the Singhanias of Raymond fight a pitched court battle over the company’s assets, the professional management of the textile-to-retail empire are taking several steps to get their mojo back. Demonetisation and the goods and services tax (GST) have disrupted the company’s business model, pulling its sales and profits down even further.
According to statistics collated by Business Standard, Raymond remained an industry laggard by a large margin, and consistently underperformed its industry peers on most operational and financial parameters in the last five years. This was despite being one of the early entrants in the men’s fashion category.
