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Nudgespot raises $650,000 in seed funding led by Kae Capital and angel investors

The funds will go towards marketing and product innovation and team expansion in India and the USA

BS Reporter  |  Mumbai 

Nudgespot, a platform that provides tailor-made communication between businesses and their customers, has raised $650,000 in seed funding from Kae Capital and angel investors Anoop Goyal, Mike Shah and V A Sastry. The capital will be used to innovate on product and marketing, and expand Nudgespot’s team in India and the USA.

Co-founded by Raveen Sastry, Anubhav Sudha, Suresh Harikrishnan and Alok Shankar, Nudgespot allows firms to automate or broadcast messages to customers based on their behaviour. The platform is aimed at helping marketers, engineering and product development teams to gain easy access to customer information.

“Within a short span since launching, we have managed to add some very reputed brands to our client repertoire thanks to the simplicity and sophistication of our platform,” said Sastry. In over six months, Nudgespot has been able to add brands such as Ola, Zivame, Bluestone, Toppr and over 40 other worldwide.

He added that the firm is looking to expand its team from the current strength of eight to about 15 by the end of 2015. “The investment will help us hire the right talent in India as well as the USA, where we are looking to scale rapidly,” said Sastry.

Nudgespot was founded in May 2014 and the beta version of the platform was launched in November 2014. Currently, the firm is present in Bengaluru and New York.

The firm has sent over 50 million messages a month and tracks over 500 million activities. More importantly, its clients have seen an over 5X jump in their engagement rates.

First Published: Fri, May 22 2015. 17:03 IST