Ola's Khichdi Experiment crosses 1 mn orders amid Covid-19 pandemic

The SoftBank-backed ride-hailing firm's Ola Foods plans to build a portfolio of 8 -10 brands across a network of about 200 kitchens in the country

Peerzada Abrar Bengaluru

Ola has three in-house brands, Khichdi Experiment, Paratha Experiment and Bowlsome. The company is working on many other brands.

Ride-hailing firm Ola is witnessing a huge recovery for its newly formed food business amid the coronavirus (Covid-19) pandemic. The recovery comes on the back of the gradual unlocking of the economy as restaurants open up for business and fears of catching the virus from delivered food recede.
The SoftBank-backed company said that its flagship food brand ‘Khichdi Experiment’ has clocked over 1 million orders in less than a year despite the Covid-19 pandemic.
“It has become one of the fastest-growing brands on all platforms,” said Pranay Jivrajka, chief executive officer (CEO) at Ola Foods. “We have been able to create Khichdi as a new category and have 80 per cent of the market share in the segment,”  he said.

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First Published: Oct 25 2020 | 6:46 PM IST

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