On A Collision Course

Hindustan Motors takes Hyundai to court over an Accent campaign that disparages the Mitsubishi Lancer

If you thought that advertising battles in India are fought only in the FMCG segment (remember the perennial war between Coke and Pepsi?), think again.

Home-grown Hindustan Motors (HM) has taken Hyundai Motors India Limited (HMIL), the Indian arm of the Korean auto major, to court over a matter of honour