Online jobs portal Babajob appoints Rishi Dogra as CMO

Dorga will handle end-to-end marketing and manage teams responsible for multi-channel marketing

Blue-collar focused online job portal Babajob has appointed former PepsiCo India's head of digital Rishi Dogra to the position of chief marketing officer.

Dogra will handle end-to-end marketing for Babajob to help the portal further expand its fast growing user base. He will also manage the teams responsible for multi-channel marketing.

"His previous role in a large, multi-national corporation and prior experience in similar capacities, makes him an ideal choice for this role," said Bharani Setlur, Chief Business Officer, Babajob.

Dogra, an aluminus of Indian School of Business (ISB) has been lauded as one of the brightest digital marketing professionsls in India, winning accolades from Social Samosa and the World Brand Congress.

 

"I'm extremely excited to be joining Babajob. I believe we are solving one of the most fundamental problems for India -- that of unemployment -- in a unique way that has no parallel globally," said Dogra.