Online sale of durables nearly doubles this season, grabs offline share

The past few months may have been uncertain, but against all odds, the advent of the festive season has given hope to service engineer Shyam Ratan Singh. Contrary to expectations, the sale of consumer durables spiked since its beginning, offering him much-needed assignments. Singh, who works for Samsung Electronics in Delhi, is however amused by the share of online orders versus offline stores. In contrast to last year, majority of the installations he attended recently were for appliances bought online.

The spike in share of online orders has been noted by leading manufacturers too. With consumers staying indoors and e-commerce