OPPO follows Xiaomi to grow base, plans online flash sale for new model

Xiaomi unseated its Korean rival Samsung thanks largely to the success of its online flash sales on both Amazon.com's Indian portal and that of homegrown rival Flipkart

Chinese smartphone maker OPPO, which has ceded ground to Xiaomi in the Indian market, is looking to take a page out of its Chinese rival's marketing playbook with plans to hold its first online flash sale in the country early next week.

OPPO, which launched a new flagship smartphone on Monday in India - its biggest market outside China - plans to woo buyers with an online flash sale for the device on April 2.

Similar marketing gambits and other savvy moves catapulted rival Xiaomi into becoming the No 1 smartphone seller in India in the final quarter of 2017, capturing a