Our next big focus area is Li-Fi, says Signify's Maria Letizia Mariani

There is a huge step to take to make people aware of what light can do for them, explain it to them in a better manner, says Mariani

Using light wave instead of radio wave has a big potential in India from the security point of view as with a light wave, there is no way to interfere with communication, Maria Letizia Mariani, global head of strategy & chief marketing officer, Signify (formerly Philips Lighting), tells Shubhomoy Sikdar.

You plan to make every device that you sell either connected or connectable by 2020. Do you think the price-conscious Indian consumer is ready for such products?

From our side, the product will be ready for connectivity. Whether the customer wants it connected or not, is purely her choice. Even