Having completed 15 years of operations in India, casual dining chain Pizza Hut is looking to enhance its presence across the country and run 250 outlets by 2015.
Besides strengthening retail presence, Pizza Hut is also looking to expand its product offerings to consumers.
"There are 131 Pizza Huts in 34 cities of India at present. The plan is to take this count to 250 by 2015," Pizza Hut India Marketing Head Sunay Bhasin said.
The expansion would also happen in tier II and tier III markets, he added.
To commemorate 15 years of operations in India, Pizza Hut is set to roll out a nationwide marketing and advertising campaign.
"A new nationwide ad campaign would be launched by the end of the week," Bhasin said without providing information on the amount to be spent.
At the same time, a new range of 15 different pizzas would be rolled out at stores across the country.
"The 15 pizzas are inspired from regional cuisines and flavours from around the country," he added.
