Pressmart inks pact with US newspaper body

Stepping up its business growth plans in the US digital publishing market, Pressmart India, a Hyderabad-based digital publishing technology provider, on Monday signed an agreement with Suburban Newspapers of America (SNA).

SNA, the only non-profit, professional trade association which supports the suburban and community newspaper industry through leadership, education, promotion and research in North America, represents over 2,000 newspapers with a circulation of more than 22 million.

Under the agreement, Pressmart will provide SNA's members a digital, same-as-print electronic edition of their monthly association newspaper - Suburban Publisher. This new partnership places Pressmart in a position to tap the increasing demand for digital publishing solutions in the US.

In a joint press release today, Al Cupo, SNA vice-president (operations), said, "The Pressmart solution has the capability to provide all SNA members' access to Suburban Publisher on multiple digital distribution channels including e-editions, RSS (really simple syndication) feeds and audio podcasts (a mobile device solution) and e-archives."

Pressmart's digital publishing technology is preferred by over 155
publications printed in 19 languages from 28 countries, including premier newspaper associations and federations including the Trinity Mirror Group in UK, World Association of Newspapers (representing over  65,000 publications worldwide) and CNBC European Business Magazine. Pressmart's e-archiving technology has been used to digitise online archives of over 400 years of newspapers from microfilm and newsprint sources.