Radio Firms Ramp Up Adspend

Radio City accounted for 70% of the total adspend in print and TV

Radio broadcasters spent Rs 18 crore on advertisements in print media and television between January-December 2002, up from Rs 80 lakh in the previous corresponding period.

According to the latest TAM ADEX data, this includes house-ads, barters and paid advertisements.

Among the radio stations, Radio City promoted itself the most