Revamped Vimal set for April splash

Vimal, the flagship textile brand of Reliance Industries relaunched with a new logo and new sub-brands, is expected to make available its entire range "" shirts, trousers, suits and jackets "" through 200 multi-brand stores in eight cities by April.

The company was at present firming up orders and plans to come out with a new communication in this regard, S Padmanabhan, chief operating officer, textile division (new projects), Reliance Industries, said while unveiling a revamped Vimal showroom in Chennai on Friday.

He said that multi-brand outlets were expected to fetch good business in the first year while the company would use its exclusive stores for brand building.

"We expect the multi-brand outlets to contribute about 85 per cent of business in the first year and more business in subsequent years," Padmanabhan added. However, he declined to provide revenue figures.

Since the relaunch of the Vimal brand in October 2007, the company has unveiled three revamped exclusive Vimal showrooms in Ahmedabad, Mumbai and Bangalore.

It will open three more showrooms in this month. During the next financial year, it expects to launch 18 exclusive stores across the country.

Padmanabhan said that Vimal range would be available under three sub-brands with a view to cater to different customer segments.

Vimal Red brand of apparel (everyday wear) will be available in the price range of Rs 699-1,000, Vimal White (premium and trendy) will be available in the Rs 1,099-1,400 range. Vimal Black (premium offering) will be available at above Rs 2,500.

Vimal Red and Vimal White brands of apparel will be available in exclusive showrooms as well as through other multi-brand stores, while Vimal Black will be available only at exclusive Vimal showrooms.

The company expects new sub-brands "" Vimal Red and Vimal white "" targetted at the volume segment to drive more business for the company.