Royal Enfield launches Thunderbird model, eyes larger share of bike market

The company is bullish about its two upcoming models, the Interceptor and Continental GT

Niche motorcycle giant Royal Enfield said it was learning from American and other global markets that price changes in their product line which are triggered by a tax increase would not affect the growth trajectory.

At the launch of a new range of its popular Thunderbird model (the 500X and 350X, priced Rs 198,878 and Rs 156,849 (ex-showroom, Delhi), it said even if the US raised taxes on motorcycles from India, as suggested by their president, Donald Trump, it would not affect Enfield in the medium to long term.

Rudratej Singh, the company president, while not giving specifics, said their US sales