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Sachin Tendulkar is the new face of Toshiba

Press Trust of India  |  New Delhi 

Sachin Tendulkar

today said it has signed cricket icon as the of the company.

"Corporation has appointed as its across its product categories of laptops, LCD TV and Home Appliances and for corporate branding in India," the company said in a statement.

The cricketer replaces Bollywood actress Vidya Balan who was company's for the last two years. As part of the contract, Tendulkar will feature in advertisements for Toshiba's laptops, LCD TV and home appliances.

"Cricket is the most popular sport in India and Sachin, the most formidable and popular cricketer, is an influential figure," India Managing Director Kenji Urai said.

His (Sachin's) cricketing achievements and constant quest for high performance is in line with Toshiba’s 'Leading Innovation' tagline, he added.

First Published: Thu, July 01 2010. 15:48 IST