Samsung India eyes 40% biz growth with new smartphones, finance schemes

Korean group has lined up a dozen new smartphones--ranging from Rs 5,000 to Rs 150,000--to lure consumers in all segments.

Samsung India has decided to take the Chinese threat head-on this season. Toppled by China's Xiaomi three years ago, the Korean chaebol has affected an all-round plan to get its mojo back. Armed with a new product line-up, innovative consumer finance, discounting schemes, and a seamless omni-channel strategy, the brand has set an ambitious target of growing its sales by 40 per cent in the festive quarter over last year, two senior executives said.

“This is the most exciting quarter of the year, and we are aiming to grow by 40 per cent, year-on-year, in value terms. To achieve that, we