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Set Top Boxes Can & #8217;T Capture Viewership: Tam

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Shuchi Bansal BUSINESS STANDARD

Will the set top boxes installed to access pay channels in the post conditional access system (CAS) regime, create a parallel audience measurement system?

The answer is no, if TAM Media, India

 

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First Published: Jun 04 2003 | 12:00 AM IST

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