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Skoda hitches a ride on mid-size SUV Kushaq to drive up India volumes

Czech carmaker eyes 6x jump in volumes by 2025

Skoda
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The Kushaq is the first offering by the Czech carmaker in the mass segment

Shally Seth Mohile Mumbai
Skoda Auto Volkswagen (VW) India is hitching a ride on the Kushaq — a mid-sized sport utility vehicle (SUV) that made a global debut on Thursday — to drive volumes in India. This is a first off the India 2.0 strategy the company had announced in 2018.
 
With a few more mass-market line-ups of sedans and SUVs slated to be introduced over the next four years as part of its India strategy, Skoda — the leading brand of VW Group in India — is looking to inc­rease the annual run rate of volumes to 100,000 units by 2025. This