You are here: Home » Companies » News
Business Standard

Smartphone shipments rebound in anticipation of record festive sales

At 50 million units, the shipment number broke all previous records as Chinese players Vivo, Realme and Xiaomi shipped in greater volumes

Topics
Smartphone shipments | festive sales | Smartphone sales

Arnab Dutta  |  New Delhi 

telecommunication, telecom, mobile, smartphone, phone
Smartphone shipments was highest ever in Q3, 2020

In spite of localised lockdowns and a gloomy economic outlook, India’s smartphone market sent out a strong signal in July-September. After falling by 50 per cent in the previous quarter, the second largest market in the world shipped a record number of smartphones in the last quarter. At 50 million units, the shipment number broke all previous records as Chinese players Vivo, Realme and Xiaomi shipped in greater volumes. While Samsung – the only non-Chinese brand at the top - shipped over 10 million smartphones in anticipation of bumper sales during the festive season, smaller players were decimated further by the growing influence of the top five brands.

chart

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, October 22 2020. 17:55 IST
RECOMMENDED FOR YOU
.