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Swinging with the music: Spotify driving critical changes in the market

In August, about 18 months after its entry in India, a Spotify listener spent an average of 97 minutes on the app, almost ten times more than any other streaming music brand

Spotify
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It isn’t all hunky-dory, however. Globally, 90 per cent of Spotify’s 6.8 billion euros revenue comes from subscription

New Delhi
Korean Pop, or K-Pop, is a lot like the peppy item numbers in Indian films. Not surprising, then, that India is among the top consumers of K-Pop on Spotify, one

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Topics : Spotify

First Published: Oct 26 2020 | 6:10 AM IST

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