Tata Engg, Hpcl Ink Branding Pact

Close on the heels of the Tatas exiting from Tata-BP, Tata Engineering has forged a five-year agreement with Bharat Petroleum Corporation (BPCL) for marketing co-branded lubricants.

Earlier, Tata Engineering and the erstwhile Tata-BP had a marketing alliance for co-branded lubricants. Following the break up between the Tatas and British Petroleum, the Tata firm was looking for a partner, it is learnt.

The co-branded lubricants are expected to hit the domestic market soon. These will be marketed through the retail outlets of BPCL, one of the leading petro marketing firms in the country, and Tata Engineering