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Tata Motors eyes larger share of utility market with SUV Nexon

Firm to launch its first compact SUV on Sept 21

Press Trust of India  |  Kolkata 

Tata Motors' Nexon SUV
Nexon, which was unveiled at Auto Expo 2016 on February 3, is a sub-4 metre SUV powered by a 1.2 litre turbo charged petrol and a 1.5 litre diesel engine.

Automotive major is bullish on its first compact SUV 'Nexon' to scale up its ranking in the overall market.

is scheduled to be launched on September 21 and the company is keeping its price under wraps.

With its launch, aims to scale up its position to the third or fourth spot in the utility vehicle segment.

"We are now seventh in the overall segment. With Nexon, we hope to become third or fourth largest player in this segment in a year or two," VP Sales (passenger vehicles) S N Barman told PTI.

He was in the city recently for the 'Skill Arena', which was launched here and will be held in nine other cities, including Gurugram, Bengaluru, Chandigarh, and for better customer engagement efforts.

Barman said the company's SUV model 'Hexa' is doing well. SUV is clubbed in the utility vehicle segment and compact SUV is the fastest growing segment in the category.

Barman said the market is expanding and now accounts for 29 per cent of the passenger vehicles market -- up by three per cent over the previous financial year -- and eating into the passenger car market.

Tata Motors is pitching 'Nexon' against segment leader Vitara Brezza and other major brands like Ecosport and Mahindra KUV 100.

First Published: Sun, September 17 2017. 14:11 IST