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Tata Motors zips past Honda, seals 4th spot in domestic market

The company has resorted to an aggressive pricing strategy for all its new products as well

Tata Nexon, Tata
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Tata Nexon

Ajay Modi New Delhi
Tata Motors has reached halfway in its ambitious target of becoming the third-biggest car player in the domestic market. It has risen one notch in the pecking order to occupy fourth position by overtaking Japanese carmaker Honda during the last five-month period.

Helped by three products launched in 2017 — the Hexa, Tigor, and Nexon SUV (sport utility vehicle) — and the Tiago (launched last year), the company has overtaken Honda in domestic volumes sold during July-November. Tata Motors sold 80,191 units during the last five months, against Honda’s 78,760 vehicles. Honda is still ahead if one goes by the April-November

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First Published: Dec 11 2017 | 1:44 AM IST

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