These teams worked remotely to help Flipkart pull off Big Billion Days sale

RedSeer says Flipkart emerged as the leader during festive sales with an impressive 64% market share. It competes with Amazon, Reliance's JioMart and Tata CLiQ in this space

E-commerce giant Flipkart had a very successful ‘The Big Billion Days’ (TBBD) festive sale event this year amid the pandemic. The event, which concluded recently, was conducted on a massive scale. It brought lakhs of sellers, micro, small and medium enterprises (MSMEs) and kiranas closer to consumers this festive season. There was over 55 per cent growth in new sellers this TBBD, compared to 2020.

The first week of online festive sales, when various e-commerce firms participated, saw 23 per cent year-over-year sales growth in 2021. This means goods worth $4.6 billion (Rs 32,000 crore) have been sold online from