TI Cycles bets on market shift, moves from commuter cycles to recreational

Firm has shifted mfg from Nashik unit to Chennai as market for commuter cycles declines, that of recreational grows steadily

TI Cycles, the bicycle manufacturing and marketing arm of the Murugappa Group, is shifting its capabilities towards value-based, recreational and trendy urban cycles from those that simply meet commuting requirements. The company, which has launched its third bicycle manufacturing facility in Rajpura, Punjab, has shifted its manufacturing capabilities from Nashik facility to its facility in Chennai.

The industry has been going through a shift, with the market for commuter segment of cycles declining and that of recreational cycles growing steadily. The latter category is mostly used by children and adolescents, before they shift to a motorised vehicle as they grow older.