 "Noor Patel")
American e-commerce giant Amazon is scaling up its efforts to expand in India's Tier-2, -3 towns and hinterlands. It has witnessed a significant demand for services from these regions for its flagship sale event, 'The Great Indian Festival' (GIF).
Amazon India registered a record 36 hours of shopping for its Prime Early Access sale and on the first day of the GIF, despite competition from offline stores. The Early Access event started started on September 22 for its Prime members. Prime sign-ups, Amazon claims, were 1.9x higher than last year. While a large proportion of Prime members are from Tier
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