Trying to make India-specific portfolios, price points: Mars Wrigley CGM

We try not only the traditional ways of distributing but look at various ways of distributing through digital channels, says Parmar

The FMCG industry has evolved rapidly to match pace with the changing times. Kalpesh R Parmar, Country General Manager, Mars Wrigley, India spoke to Akshara Srivastava about how the brand is adapting to digital and is appealing to a larger section of people through Indianised flavours and price points. Edited excerpts:

1. Mars Wrigley recently launched an Indian flavour for Snickers. What was the thought behind it? Is the brand aiming to increase its adoption in semi urban and rural areas? 

India is just not one country, but 29 countries. Hence, we have looked at various ways of reaching out