Business Standard

Vantage Circle raises Rs 1.20 crore from angel investors

The platform provides privileges from brands such as Samsung, Tata Motors etc


BS Reporter Mumbai an online privilege platform for corporate employees, has raised Rs 1.20 crore from angel investors. These funds will enable the company to further expand its reach and offer its clients more innovative solutions.
Vantage Circle is an online solution for corporates (including HCL Technologies, Infosys, Wipro Technologies, Aricent, GE, Mu Sigma, Capgemini, Ericsson, Bausch & Lomb, and Novartis) to provide exclusive privileges to their employees. This platform provides privileges from brands such as Samsung, Tata Motors,,, Tata Sky, Blackberry, Toyota, Croma, Mahindra First Choice, Apollo Pharmacy and many more to more than 300,000 corporate employees.
"Wipro Advantage (powered by Vantage Circle) was launched last year to provide exclusive privileges to our employees pan India. The feedback has been very positive and we feel it is an amazing value proposition for our employees." said Samir Gadgil, Global Head - Compensation and Benefits, Wipro.
As India's leading corporate employee privilege platform, Vantage Circle has the potential to tap a fast growing working demographic. With its recommendation technology backed by high scale infrastructure, it aims at being the one-stop shop for employee privilege benefits.
"We are extremely excited about some of the new innovations we have which will significantly add value to our consumers and partners. Our soon to be launched mobile application for example, will allow the employees and their families to have these privileges on-the-go," says Partha Neog CEO, Vantage Circle.
"Vantage Circle is a fantastic platform to reach out to working professionals and to drive brand recall amongst what is typically the most digitally savvy audience. Brands can reach out to people who otherwise are not easily accessible while they are at work. This is the primary reason we have been working with Vantage Circle for many of our brand campaigns on a regular basis." said Akshay Appu, Head of Planning, Network Play.
Vantage Circle experiences a high click rate of 8-10 per cent and an extremely high mail open rate of 30 per cent. The company recently launched 'Brand Dashboard' that helps brands track campaign performance with detailed consumer demographic information.
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First Published: Apr 28 2014 | 2:04 PM IST

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