You are here: Home » Companies » News
Business Standard

Watchmaker Titan expands portfolio, launches fitness gear brand TraQ

Country's largest watchmaker Titan has expanded its portfolio within the wearable category by launching its new smart fitness gear brand TraQ

Topics
Titan Company

Press Trust of India  |  New Delhi 

Titan, Titan watch, titan jewellery, Titan q2
Titan Showroom

Country's largest watchmaker Titan has expanded its portfolio within the wearable category by launching its new smart fitness gear brand TraQ.

TRAQ is the first-ever smart gear developed entirely by Titan and conceptualised in-house at the design studio in Bengaluru, the company said in a statement.

Titan is eyeing the growing market in the fitness gear segment as the number of people taking up sports like running, cycling, swimming and aiming for a healthy and active lifestyle is on rise.

CEO, Watches Division, Suparna Mitra said:"The pandemic has accentuated this trend creating demand for a dedicated gear for tracking performance in these sports. While there are many sports accessories brand, there are very limited players who offer products to track the performance in various sports. So we are very excited to launch a new brand of performance gear catering to this growing need.

The watches are available under three variants - TraQ Lite,TraQ Triathlon and TraQ Cardio.

TraQ Lite is the introductory activity watch from the brand and the range starts at Rs 3,999.

TraQ Triathlon and TraQ Cardio gears are equipped with the smart watch functions with call and message alerts on the go, to the latest weather updates before heading out for training. They are priced at Rs 17,999 and Rs 16,999, respectively.

Titan Company, a joint venture between Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), also operates in other segments including jewellery and eye wear.

It had recorded a revenue of Rs 21,052 crore during the financial year 2019-20.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, February 08 2021. 20:37 IST
RECOMMENDED FOR YOU