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What makes mid-market hotels the star of India's hospitality sector?

Betting on the mid-market segment, hoteliers have been increasing the supply of such rooms by 15% every year for the past 15 years

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Hotels

Pavan Lall 

In recent times, a range of factors – from a surge in middle class to an increase in business and leisure travel, urbanisation, higher economic growth and the doubling of air travel over the past seven years – have bolstered the mid-market brands in India’s hospitality sector.

The mid-market, or mid-priced, segment refers to hotels straddling two-, three- and four-star properties categorised as business hotels, resorts, boutiques, havelis, and full-service or limited-service hotels broadly priced at Rs 4,000 a night or less. In 2002, some 6,000 of the 26,000 branded rooms ...

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First Published: Fri, January 26 2018. 00:43 IST
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