Why More has failed to fulfil Aditya Birla group's retail sector dream

Group had to shut unviable stores, go slow on expansion in the recent years; reports even say talks are on for selling the chain

Aditya Birla group had big dreams for retail. In 2007, it planned to set up a network of a 1,000 stores, with an investment of Rs 90 billion. In the same year, the group acquired a 170-store chain Trinethra to spearhead its retail play and hired global consultants such AT Kearney, BCG to steer its business.

Cut to 2018. Aditya Birla Retail (ABRL) has a network of 490 supermarkets and 20 hypermarkets. Birlas have invested Rs 110 billion in their personal capacity in debt and equity. But there is news its retail chain, More, might be sold out and that