Monday, December 08, 2025 | 05:40 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Will get stronger in compact segment with new Santro: Hyundai's Y K Koo

India is today a key market for Hyundai

Hyundai Motor India MD & CEO Y K Koo with Bollywood actor and company ambassador  Shah Rukh Khan at the launch of the new Santro in New Delhi
premium

Hyundai Motor India MD & CEO Y K Koo with Bollywood actor and company ambassador Shah Rukh Khan at the launch of the new Santro in New Delhi | Photo: Sanjay K Sharma

Ajay Modi
South Korean carmaker Hyundai, the second biggest player in the domestic car market, on Tuesday strengthened its presence in the compact segment by launching the new Santro, four years after the old model was discontinued. Priced Rs 389,900 onwards, the car will compete with rival Maruti Suzuki's Wagon R and Celerio, among other brands. The company has spent Rs 7.4 billion in developing the car, and expects to sell 8,000-9,000 units a month. In an interview with Ajay Modi, Hyundai Motor India Managing Director and Chief Executive Officer Y K Koo speaks about the new product, the market challenges, and