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Xiaomi to open more stores in India to grab smartphone market from Samsung

Xiaomi opened its first Mi Home, an Apple store-style sales and experience centre, in May and already operates 17 such outlets in India

Reuters  |  Mumbai 

China's Xiaomi plans to expand its Indian store network as it attempts to grab the lead in a smartphone market which Korea's Samsung has dominated for more than five years. A little over three years after Xiaomi entered India, its cheap, high-spec handsets have helped the start-up, which is now valued at close to $100 billion and plans to list this year, to pull neck-and-neck with Samsung in its biggest market behind China. "If you look at 2017 and 2018 combined, the biggest change in our strategy is our focus on offline," Manu Kumar Jain, Managing Director of ...

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First Published: Fri, January 19 2018. 18:12 IST
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