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Yuvraj's Youwecan Ventures invests in SportyBeans

SportyBeans is children-focused sports programme

BS Reporter  |  Mumbai 

Yuvraj's Youwecan Ventures invests in SportyBeans

Youwecan Ventures led by cricketer Yuvraj Singh, has invested in multi-sport programme SportyBeans, for children between the ages of 1.5 and 8 years.

The company has developed a research-backed sports and fitness curriculum for the programme across nine popular ball sports — soccer, basketball, baseball, volleyball, hockey, tennis, cricket, rugby and golf. The programme is focused on creating a skills-driven, high-energy and fun-filled environment.

Singh will also be leveraging his own knowledge and experience to co-design the course curriculum for SportyBeans, making his association with the brand unique as it would extend much beyond being just an investor.

Singh said, “SportyBeans is a unique platform to identify and develop interest in sports at an early age of two years to eight years and hopefully it will help in creating a transformational impact on building next generation of sportspersons in India”.

SportyBeans started its first centre in 2010 and has had close to 30,000 enrollments till date. It has established a sizeable presence across the country with over 35 centres spread across 17 cities, catering to over 15,000 children a year. SportyBeans is a new economy unique platform to target the wallet share of spending around children, besides traditional education, apparel, toys, health care etc.

“We have signed our first International franchise in Mauritius and shall soon be announcing a country franchise in Malaysia as well,” said Karan Sareen, director at SportyBeans.

He further stated that this would be the first step towards a strong global presence as the brand looks to be present in 10 international locations within the next year, with talks already in progress in the AsiaPacific Region.

Keeping this large target audience in mind, the brand is now looking at an aggressive growth plan which would see close to 200SportyBeans centres across India over the next two years. Catering to student strength of about 1,40,000 children in these centres, the brand is looking at revenues of over Rs 80 crores by the end of this time.

First Published: Wed, October 07 2015. 00:34 IST