Zepto starts 10-min pilot for snack delivery in Mumbai, won't send food

CEO Aadit Palicha says delivery partners won't be at risk and will travel short distances.

Quick commerce delivery partner Zepto has begun a pilot for 10-minute delivery of snacks, saying it is not getting into food delivery.

"We launched the Zepto Cafe format as a pilot a few weeks ago, and we've seen an incredible response from customers. We're going to continue tweaking the model for quite some time so we can perfect the customer experience and unit economics before scaling," said Aadit Palicha, chief executive officer and cofounder of Zepto.

"Let me clarify that we are not doing food delivery. This is a Café format, with ready-to-drink coffee, chai, and packaged snacks (like biscuits and sandwiches).