Business Standard

Amul's Pashudhan is opening an alternative business for farmers, eBay style

In the "Pashudhan" tool of Amul's Milk Producers' app, the cattle rearers can upload pictures of their cattle and enter details like the day's milk yield and breed in order to sell them

In the 2017 polls, the BJP suffered reverses in North Gujarat and Saurashtra against the backdrop of the Patidar (Patel) agitation for reservation.

Representative Image

BS Web Team New Delhi
Amul's Milk Producers' App, a free application for dairy producers of Amul, is fast gaining traction. The app facilitates buying and selling of cattle online by entering details like the location, price, productivity, breed, age and photo or video.

The app was launched two months ago by Amul for its members. Since then, posts of over 900 cattle for sale have been uploaded on it. Orders worth Rs 5 crore have already been placed via the app, according to a report by Businessline (BL).

"As and when the farmers get to know about it, they start using this platform. It

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Oct 26 2022 | 12:26 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to