Amul's Pashudhan is opening an alternative business for farmers, eBay style

In the "Pashudhan" tool of Amul's Milk Producers' app, the cattle rearers can upload pictures of their cattle and enter details like the day's milk yield and breed in order to sell them

Amul's Milk Producers' App, a free application for dairy producers of Amul, is fast gaining traction. The app facilitates buying and selling of cattle online by entering details like the location, price, productivity, breed, age and photo or video.

The app was launched two months ago by Amul for its members. Since then, posts of over 900 cattle for sale have been uploaded on it. Orders worth Rs 5 crore have already been placed via the app, according to a report by Businessline (BL).

"As and when the farmers get to know about it, they start using this platform. It