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Amul's Strategy
Amul milk launches in US: Key details of its new products and history
Amul has tied up with 108-year-old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market
 "Amul milk launches in US: Key details of its new products and history")
Updated On : 20 May 2024 | 10:01 AM IST
Amul's Pashudhan is opening an alternative business for farmers, eBay style
In the "Pashudhan" tool of Amul's Milk Producers' app, the cattle rearers can upload pictures of their cattle and enter details like the day's milk yield and breed in order to sell them
 "Amul's Pashudhan is opening an alternative business for farmers, eBay style")
Updated On : 26 Oct 2022 | 12:26 PM IST
Amul brings nostalgia back in ads to stay relevant amid Covid-19 lockdown
Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a lockdown
 "Amul brings nostalgia back in ads to stay relevant amid Covid-19 lockdown")
Updated On : 14 Apr 2020 | 10:54 PM IST
Amul builds its arsenal
GCMMF focuses on supply chains, processing technology and positioning the brand as a global label
 "Amul builds its arsenal")
Updated On : 30 May 2017 | 11:02 PM IST
