Consumer protection rules: E-tailers may need user nod to share data

E-commerce firms may have to incur higher costs for upgrading tech to comply with norm

The Centre is likely to ask e-commerce companies to seek the consumer’s consent before sharing her or his personal data, a move aimed at protecting the person’s privacy as well as preventing information misuse or unauthorised sharing.

The Ministry of Consumer Affairs is working on a detailed set of guidelines regarding seeking consent on data sharing, and they will come as part of the much-awaited Consumer Protection (E-commerce) Rules.

“Apart from the consent factor, e-commerce companies will have to adhere to the personal data protection law, which is being rewritten by the Ministry of Electronics and Information Technology,” a senior