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Govt spent nearly Rs 1,700 crore on ads in last three years: Anurag Thakur

For advertisements in electronic media, the government spent a total of Rs 193.52 crore in the last three years

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Press Trust of India  |  New Delhi 



Minister of Information and Broadcasting Anurag Thakur
Minister of Information and Broadcasting Anurag Thakur | Photo: PTI

The Centre has spent nearly Rs 1,700 crore in the last three years on in print and electronic media, the Ministry of Information and Broadcasting said on Tuesday.

Responding to a query raised in the Lok Sabha, Minister of Information and Broadcasting said the amount committed for by the government through print and electronic media during the period 2018-19 to 2020-21 is Rs 1,698.98 crore.

In his written response, he said, "The primary objective of government advertising is to create awareness of government policies and schemes among the intended beneficiaries, including the population living in far-flung and remote areas, through print, electronic and outdoor media."

The data shared by the ministry showed that the government spent a total of Rs 826.5 crore on in newspapers. It said Rs 118.59 crore was spent on in 6,085 newspapers in 2020-21, Rs 200 crore in 5,365 newspapers in 2019-20 and Rs 507.9 crore was spent on in 6,119 newspapers in 2018-19.

For advertisements in electronic media, the government spent a total of Rs 193.52 crore in the last three years, it said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


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First Published: Tue, December 07 2021. 21:54 IST

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