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Gurmeet Ram Rahim's domain: Cosmetics, schools, hospitals, toffees and more

He runs an empire that would be the envy of any business tycoon

Press Trust of India  |  New Delhi 

Dera Sacha Sauda chief Gurmeet Ram Rahim Singh
Dera Sacha Sauda chief Gurmeet Ram Rahim Singh

From to shampoos and hair-oil to hospitals, Singh, the flamboyant self-styled guru convicted of rape by a court on Friday, runs an empire that would be the envy of any business tycoon.

His Sacha Sauda, a quasi-religious cult with hundreds of thousands of followers, offers a wide variety of products and educational and health services, its website states.

Often called the guru of bling — a reference to his fondness for colourful robes and glares that glitter — the chief who studied up to the 10th standard runs 11 and two colleges, including a management institute, it says.

— described as the place of real truth — also has factories for confectionery products in its sprawling headquarters on the outskirts of City in Haryana, residents said.

According to the wesbite, the sells hundreds of products, from grocery items and clothes to batteries, mostly under the brand name

is a possible allusion to his 2014 debut film "Messenger of God" or MSG, which he co-produced, directed and acted in.

Cinema is another of his passions. He has directed and appeared as the hero in four films so far. A fifth is slated to be released this year. The Dera claims the films all crossed the Rs 100-crore mark.

Food items such as biscuits, and confectioneries are produced by the Dera itself, while most products are manufactured by other groups under the brand name

The Dera also sells products — including 9-9 hair-oil and 7-7 shampoo — online.

Last year, the MSG All Trading International, a firm, introduced 151 products including food items, the site says.

The Dera website also states that it runs three — an ayurvedic centre, a naturopathy institute and a multi- speciality hospital — in

The educational institutes are in Haryana, Rajasthan and Madhya Pradesh, it adds.

"Though nominal amounts are charged for the services in and schools, this is mostly charitable work," a Dera supporter said.

The Dera's followers — known as — are believed to be the main consumers of its products.

While his products have a ready market, his institutes and draw others into his fold, a Sirsa resident claims.

The guru was convicted earlier today in a 2002 rape case by a CBI court in The conviction triggered widespread violence as his followers went on a rampage.

At least 30 people were killed and 250 injured in the violence, arson and police firing.

First Published: Fri, August 25 2017. 21:43 IST