From schools to shampoos and hair-oil to hospitals, Gurmeet Ram Rahim Singh, the flamboyant self-styled guru convicted of rape by a court on Friday, runs an empire that would be the envy of any business tycoon.
His Dera Sacha Sauda, a quasi-religious cult with hundreds of thousands of followers, offers a wide variety of products and educational and health services, its website states.
Often called the guru of bling — a reference to his fondness for colourful robes and glares that glitter — the Dera chief who studied up to the 10th standard runs 11 schools and two colleges, including a management institute, it says.
MSG is a possible allusion to his 2014 debut film "Messenger of God" or MSG, which he co-produced, directed and acted in.
Cinema is another of his passions. He has directed and appeared as the hero in four films so far. A fifth is slated to be released this year. The Dera claims the films all crossed the Rs 100-crore mark.
The Dera also sells cosmetics products — including 9-9 hair-oil and 7-7 shampoo — online.
The educational institutes are in Haryana, Rajasthan and Madhya Pradesh, it adds.
"Though nominal amounts are charged for the services in hospitals and schools, this is mostly charitable work," a Dera supporter said.
The Dera's followers — known as Premis — are believed to be the main consumers of its products.
While his products have a ready market, his institutes and hospitals draw others into his fold, a Sirsa resident claims.
The guru was convicted earlier today in a 2002 rape case by a CBI court in Panchkula. The conviction triggered widespread violence as his followers went on a rampage.
At least 30 people were killed and 250 injured in the violence, arson and police firing.