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How a voice message service is helping Indian mothers, babies stay healthy

mMitra, a free pre-recorded voice-message service that gives pregnant women information about taking care of themselves and their newborns

mMitra helps reduce maternal and infant deaths
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mMitra helps reduce maternal and infant deaths

Swagata Yadavar I IndiaSpend
“Are you pregnant?” asked social worker and health supervisor Daya Pandey as Sushma Paswan answered the door. “Yes,” Paswan, 24, answered, ushering Pandey into her home in West Delhi’s Sagarpur area.

Pandey proceeded to tell Paswan about mMitra, a free pre-recorded voice-message service that gives pregnant women information about taking care of themselves and their newborns. This was Paswan’s second pregnancy, and this time she had chosen not to go to her Uttar Pradesh village but to deliver at the nearby government hospital. Since she would not have her mother or mother-in-law to guide her, mMitra’s twice-weekly calls would keep her